Reinforcing its dominant presence in India’s premium SUV market, Toyota Kirloskar Motor (TKM) today announced a significant milestone—cumulative sales of 3-lakh units of the Fortuner and Legender. This achievement underscores not only the unmatched popularity of these premium SUVs but also Toyota’s commitment to delivering reliable and high-performance that perfectly blend power with precision.
Since its debut in 2009, the Toyota Fortuner has long been a benchmark in the SUV segment, seamlessly combining unyielding toughness with refined performance. Equipped with a robust 2.8L diesel engine that generates an impressive 204 PS of power and 500 Nm of torque, the Fortuner stand out for its formidable off-road capability, making it the ideal choice for adventurers and driving enthusiasts alike. Toyota’s proven ladder-frame architecture and advanced 4×4 capabilities ensure that the Fortuner remains a dependable companion on every journey, whether conquering rugged terrains or cruising on highways.
The Toyota Fortuner isn’t just built to perform-it’s built to make a statement. With its bold, masculine stance, towering ground clearance, and commanding driving position, it exudes power on every road. Designed to dominate, the Fortuner doesn’t just bend in – it owns the road with unwavering confidence. Its sculpted exterior lines, signature LED lighting and refined premium interiors reflect a vehicle crafted to those who discern for presence with purpose, becoming an aspirational lifestyle icon.
The Legender, introduced in 2021, builds upon this legacy by offering a more luxurious and feature-packed experience, designed for the modern, urban driver. Featuring exclusive dual-tone styling, sequential LED turn indicators, wireless charging, and an 11-speaker JBL audio system, the Legender delivers a more refined driving experience. With advanced 4X4 capabilities, the Legender is an ideal companion for both off-road escapades and city adventures.
What truly distinguishes the Fortuner and Legender is their unmatched reliability, strong resale value, and low cost of ownership—qualities deeply rooted in Toyota’s trusted brand promise.
Speaking on the milestone, Mr. Varinder Wadhwa, Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said,
“We extend our heartfelt gratitude to the passionate Fortuner and Legender fan base in India for their unwavering trust in our brand as we celebrate the remarkable 3-lakh milestone of our most admired SUV. The Fortuner and Legender remains a top choice among SUV enthusiasts who seek a perfect blend of luxury, performance, and reliability. Whether navigating city streets or tackling challenging terrains, it offers premium feel paired with robust strength. Built on the solid foundation of Toyota’s renowned QDR (Quality, Durability and Reliability) philosophy – the Fortuner and Legender embodies the core value that define our engineering and manufacturing excellence. These principles are central to Toyota’s global reputation for delivering vehicles that not only last but perform consistently and retain their value over time, thus bringing mass happiness to all”
This achievement is further bolstered by TKM’s customer-centric service ecosystem—T CARE—which offers a seamless experience across the Toyota’s vehicle ownership lifecycle. From pre-sales to after-sales, and even repurchases, T CARE brings together offerings such as T DELIVER, T GLOSS, T ASSIST, T SAATH, T SECURE, T CHOICE, T INSPECT, and T SMILE, ensuring lasting satisfaction and value for every customer.
With this landmark milestone, the Toyota Fortuner and Legender reaffirm their position as leaders in the premium SUV space—vehicles that not only conquer terrains but also command admiration on every road they travel. Backed by Toyota’s legacy of quality and driven by the voice of the customer, these SUVs continue to redefine what it means to drive with purpose, presence, and pride.
