Suzuki Motorcycle India Opens First Experience Zone in Ludhiana
Suzuki Motorcycle India Pvt. Ltd. (SMIPL) has expanded its retail network in Punjab with the inauguration of Pluton Suzuki in Ludhiana on May 28, 2026. Situated strategically at Ansal Plaza in Gurdev Nagar, the new location is designed as the brand’s first Experience Zone within the state.
Strategic Expansion and Operational Scope
The opening of Pluton Suzuki brings SMIPL’s nationwide presence to 1,244 outlets. In Punjab, the company now operates 12 total touchpoints, with this location serving as the second authorized dealership in Ludhiana. SMIPL, which operates as a subsidiary of Suzuki Motor Corporation, Japan, and has manufactured two-wheelers at its Gurugram, Haryana plant since 2006, developed this new outlet to function as a comprehensive 3S facility. The location integrates sales, service, and spare parts under one roof.
The site was officially inaugurated by Kenichi Umeda, Managing Director of SMIPL, alongside dealer partner Gaurav Kanodia and other company officials.
Addressing the expansion, Umeda emphasized the operational goals of the new facility. “Pluton Suzuki in Ludhiana brings us closer to our customers, giving them easy access to our full range of scooters, motorcycles, big bikes and after-sales services,” Umeda stated. He further noted the company’s intention to utilize the space to facilitate community initiatives, including Suzuki MotoFest, the Access Mileage Contest, and V-STROM Experience rides.
Vehicle Lineup and Customer Offerings
The Pluton Suzuki Experience Zone provides customers direct access to test rides and the complete Suzuki product portfolio. The showroom floor features:
- Scooters (125cc & Electric): Models include the Access, Avenis, Burgman Street, and the newly introduced electric scooter, the e-ACCESS.
- Premium Motorcycles (150cc and above): The facility stocks the GIXXER and GIXXER SF, the GIXXER 250 series, and the V-STROM SX.
- Big Bikes: High-capacity models available include the Hayabusa, V-Strom 800 DE, and GSX-8R.
Beyond vehicle sales, the dealership is equipped with a service workshop utilizing advanced diagnostic and maintenance tools managed by trained professionals. The facility also retails genuine Suzuki accessories, technical apparel, and brand merchandise.
Frequently Asked Questions
Where is the new Pluton Suzuki dealership located? Pluton Suzuki is located at Ansal Plaza in Gurdev Nagar, Ludhiana, Punjab.
What services does the Pluton Suzuki Experience Zone provide? The location operates as a 3S solution, providing vehicle sales, a fully equipped service workshop for expert maintenance, and genuine spare parts. It also offers test rides and sells genuine Suzuki accessories and apparel.
Which Suzuki vehicles can be purchased at the Ludhiana showroom? Customers can purchase Suzuki’s complete two-wheeler range, which includes 125cc scooters like the Access and Avenis, the e-ACCESS electric scooter, premium motorcycles such as the GIXXER series, and big bikes including the Hayabusa and V-Strom 800 DE.
How many Suzuki touchpoints are currently operating in Punjab? With the inauguration of Pluton Suzuki, SMIPL now operates 12 touchpoints across Punjab, which includes two authorized dealerships specifically servicing Ludhiana.
You can add more to this story by commenting below.
