The country’s largest luxury carmaker Mercedes-Benz India today announced, it sold 6561 units in the first six months of 2019. The company clocked satisfactory sales performance under continuing strong macro-economic challenges that comprises rising interest rates, inflationary hikes, liquidity crunch, rising import costs, all leading to muted customer interest. Despite these factors and challenges, Mercedes-Benz India continues to lead the luxury car market in India, having a comparative higher base.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented:
We are glad to maintain the leadership position in the luxury car market by sustaining our sales performance despite facing continuous macro-economic headwinds and a temporary limited availability of volume models. We expect sales to recover gradually from the third quarter, however conditions would continue to remain challenging.
“We are excited to retain our customers’ loyalty and sustain the market leadership by continuing our customer centric initiatives. As a fundamentally strong brand, Mercedes- Benz continue to remain bullish on the mid to long term prospect of the dynamic Indian market”
added Mr. Schwenk.
The volume drivers for Mercedes-Benz India in the January-June 2019 period remained the Long Wheelbase E-Class as it continues its success run with the Indian customers. The new C-Class and the GLC SUV also contributed to the sales volume. The AMG and the Dream Cars segment however grew the highest by 47% and outperformed the other segments in H1 2019.
Highlights
- 6561 units sold in Jan-June 2019 period (Jan-June 2018: 8061 units)
- Mercedes-Benz India continues to face strong macro-economic headwinds
- Hopes recovery in sales from Q3 2019 onwards
- The demand for the Long Wheelbase E-Class continues along with the C-Class, GLC and GLE
- AMG and Dream Cars grew impressively at 47% in H1 2019
- The Long Wheelbase E-Class continues its popularity and remains the highest selling model in H1 2019
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