Kia Motors, the world’s 8th largest automaker’s first TVC ad for the Indian market, titled “Magical Inspirations, Stunning Designs”, today became the most viewed advertisement in India. With more than 236 million views on YouTube alone, the ad has clinched the title of the single most watched ad on the video-streaming site, in India.
The phenomenal success of the unique advertisement is a clear indication that the Indian market is excited and eagerly waiting for the launch of Kia’s mid-SUV. The TVC gives an insight into Kia’s design inspirations and reveals how they get together to form stunning Kia cars.
The excitement around Kia’s brand commercial for India is a clear testimony of the world taking notice and keeping tabs on the next chapter of Kia in India. The advertisement had been able to reach over 1/3rd of India’s internet population which stands at 462Mn according to industry reports in January 2019, grabbing attention of over 168 million unique online users.
Kia started the second phase of the campaign today.
Kia Motors India is all set to launch its mid-SUV in the second half of 2019 and it aims to deliver on its promise of stunning designs with it first offering. The mid-SUV will be made at Kia’s state-of-the-art Anantapur facility in Andhra Pradesh.
Highlights
- Over 297 million video views of the advertisement on digital medium
- Creates history, reaches over 1/3rd of India’s internet population
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