Fiat slashes prices up to 7.3% on Linea and Punto EVO

FCA India, the wholly owned subsidiary of the world’s seventh largest automaker Fiat Chrysler Automobiles enriches the value proposition of the Fiat Linea and Fiat Punto EVO range of cars by reducing prices up to 7.3% on the former and close to 7% on the latter. The new prices will be applicable with immediate effect on the current model year of the Linea and Punto EVO. This move brings the Linea range under the Rs. 10 lakhs (ex-showroom).

FCA that parents both Fiat and Jeep brands, as part of its vision for 2017, is also sharpening its focus on customer centricity.

Articulating his vision for 2017, Kevin Flynn – President and Managing Director, FCA India said,

2017 is a significant year for FCA as we enter a new phase of growth with both our brands – Fiat and Jeep. We want to make this the year of our transformation in our approach towards engaging with existing customers and winning new ones. This thought led us to start the new year by enhancing the value proposition on our feature-rich Linea and Punto EVO, as the first step. This year, we will move the needle on our sales and service network for which we have started implementing significant changes.

Better value proposition and lower cost of ownership

FCA has revisited its pricing strategy on Fiat products to make them more attainable than before. The prices of the Urban Cross and the Avventura were already realigned in 2016 and so was the Abarth Punto which is the most affordable hot-hatch in India today, being positioned under Rs. 10 lakh ex-showroom. Offering a price benefit of up to 7.3% on the current model year of the Fiat Linea and close to 7% Fiat Punto EVO, customers will now spend less on registration, insurance premium outflow etc, which optimizes the initial Cost of Ownership. This enhances the value of the Linea and Punto EVO product package as both these cars offer many aspirational, premium features as standard across the range, right from their base variants.