CEAT Tyres, India’s leading tyre manufacturer launched a social media campaign titled, ‘The Unsung Heroes’ to salute the continuing spirit of truck drivers during this difficult time. The lockdown period has been a challenging time for everyone, especially for truckers who have been working round the clock to ensure timely delivery of essential goods across the country.
As a token of gratitude for their service, CEAT has been distributing meals to over 15,000 truckers across India and sanitizing over 1,800 trucks, offering them a safe working environment. Additionally, the truckers are also being provided with meals at various fuel stations across India.
Mr. Amit Tolani, Chief Marketing Officer, CEAT Tyres Ltd said,
“The COVID-19 pandemic has shifted gears, disrupting lives across the nation. We at CEAT wanted to thank our unsung heroes – the trucker community for their unceasing and constant support while they take up this herculean task of delivering essentials during the pandemic. They are in true sense our real heroes who work tirelessly to ensure we are comfortable and safe in our homes. We shall continue to support our truckers and fleets, and pray for their well-being in times like these.”
CEAT has launched this campaign as a sign of showcasing unity and lending a helping hand to the trucker community while they care for the nation. The ad film articulates the life of a truck driver for whom his truck is his ‘home on wheels’ where he spends most of the time. It is their endeavour that ensures that essential goods are delivered to every home and to every individual in this country.
Highlights
- Launched a video campaign ‘The Unsung Heroes’ to showcase the undying spirit of truck drivers, delivering essential goods across the nation in COVID-19
- Distributed meals to over 15,000 truckers across India and Sanitized over 1,800 trucks, offering a safe working environment
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