Audi, the German luxury car manufacturer is the first luxury car maker to deploy Intelligent Networking and Technology Solutions across the customer journey in India. The brand with the four rings introduced a host of tech-driven new-age solutions for customers as well as its dealer partners under its Digitalization strategy announced in August 2019. The customer experiences Digitalization right from his first contact with the Audi brand and it continues throughout his/her journey as an Audi family member. The digitalization initiatives include:
1. Connected Car technology through the ‘myAudi Connect’ App.
‘myAudi Connect’ App represents the digital connection between driver, vehicle, and infrastructure. It bundles all elements that use online connectivity with the vehicle to provide real-time information. To use these services, customers need to download and activate the ‘myAudi Connect’ app on their smartphone. Divided under five key headings-the App brings the customer Safety & Security, Driver’s Behavior, Lifestyle, Geo Location and Utility.
2.Audi Digital Retail
The Audi VR experience was launched as first fully functional Virtual Reality application for customer consultation at Audi dealerships as well as location of customer’s choice. With the VR solution, customers can get an extremely realistic experience of their individually configured car, down to the last detail. The customer can not only see the car from outside but can sit inside and also use the various controls.
Audi’s Augmented Reality technology brings to the customer a solution right at his doorstep. Over a tab, the customers can look at the images of car in actual size as well as a miniature size. They can choose and see the car in various colours of their choice, customize the car’s interiors as per their tastes and ultimately configure their car of choice using the configurator. This is then downloaded as a screenshot and sent to the dealer team for completing the sales process.
3. The Audi Shop
Audi has brought together the benefits of the real and the digital world, fully integrated them and created a perfect brand experience for the discerning customer in a seamless fusion of the two worlds.
The Audi Shop @ www.audiindia.in/audishop brings to customers the best that Audi has to offer. The customer can place an online order and get their favorite Audi Merchandise delivered across India. Audi has added a host of merchandise options including clothes, watches, bags, wallets, cases and gifts including scale model cars which are a huge rage amongst car enthusiasts.
Find below a quote of Mr. Balbir Singh Dhillon, Head, Audi India on Audi’s digitalization initiatives
Digital customer centric initiatives are a key focus area for Audi in India. As a brand we want to enhance customer experience through all stages of interaction with the brand, across all touch points. We are the first luxury car maker in India to announce Intelligent, Engaging and Technology Solutions across the customers’ journey. In today’s digitally connected world, we want our customers to experience every detail of the car in miniature or actual size in the comfort of their home or office environment; this is possible through virtual and augmented reality. Through these tech-driven, new age solutions a customer can experience what the brand truly stands for – ‘Vorsprung durch Technik’.
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