Tata Motors, India’s leading automotive brand, today announced the launch of the CAMO, a special edition of Harrier- its flagship SUV, this festive season at a starting price of INR. 16.50 lakhs (ex-showroom Delhi).
The Harrier CAMO edition is the ultimate personification of the SUV, unifying all product aspects into a single, high-presence design. The all new CAMO Green is created to stand out while blending in while the Steel Grey reflects the inner strength of the OMEGARC on which this indestructible product is based.
| Exteriors | Interiors |
| All New Camo Green Colour R17 Blackstone Alloys New CAMO Badge | Blackstone Matrix Dashboard Premium Benecke- Kaliko Blackstone Leather Seats with Contrast CAMO Green Stitch Gunmetal Grey Interiors |
The CAMO edition will be available in manual transmission from XT variant onwards, and in the automatic transmission from XZ variant onwards.
Further, to accentuate the dynamism and functionality of the CAMO edition, the company has also introduced a host of special accessories:
| Exterior Elements | Interior Elements |
| Special CAMO Graphics Harrier Mascot on Bonnet Roof RailsSide Steps Front Parking Sensors | Back Seat Organise rOMEGARC Scuff plates Sunshades Designer 3D Moulded Mats 3D Trunk MatsAnti-Skid Dash Mats |
These accessories will be available in two pack options – CAMO Stealth and CAMO Stealth+, prices starting at INR 26,999/-.
Commenting on the launch of this latest edition, Mr. Vivek Srivatsa, Head, Marketing, Passenger Vehicles Business Unit, Tata Motors said,
“Living up to our promise of New Forever, we are delighted to introduce an absolutely stunning rendition of our Flagship SUV- The Harrier CAMO Edition. The Harrier, in its CAMO avatar pays homage to the ultimate inspiration of this SUV i.e the Great Indian Outdoors, and the spirt & grit of the armed forces who spend a majority of their time in these outdoor locations, keeping our borders safe and secure. We are confident our customers will appreciate the strong, unique form of the Harrier, rendered even more robustly in the CAMO Edition, this festive season.”
The Harrier, which is built on the OMEGARC and derived from Land Rover’s legendary D8 platform, is the perfect combination of stunning design and excellent performance. Based on the IMPACT 2.0 philosophy and powered by the cutting-edge Kryotec 170 PS 2.0L Diesel engine with a 6 Speed Manual/Automatic Transmission and Advanced Terrain Response Modes, the Harrier assures an exhilarating performance and effortless driving experience.
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