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Home Auto Industry

Win back customers’ confidence says Guenter Butschek, CEO & MD of Tata Motors Ltd

The Indian growth story is too big to be washed away basis a few quarters of low demand. We as the industry need to win back the customers’ confidence by being disciplined in our approach and consistent in our messaging.

Chethan Thimmappa by Chethan Thimmappa
September 5, 2019
in Auto Industry, Tata
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Sharing his thoughts at the 59th Siam Annual Convention, Mr. Guenter Butschek, CEO & MD, Tata Motors, said,

The Indian growth story is too big to be washed away basis a few quarters of low demand. We as the industry need to win back the customers’ confidence by being disciplined in our approach and consistent in our messaging. We need to make sure that we keep our customers attention through product interventions, improving on TCO, and providing superior experiences.

To bring sanity and calibration between demand and supply, we expect SIAM to lead the discussions on the shift of reporting from wholesale to retail, in order to measure what finally gets on the road. As an industry we need to have ‘One Voice’ on technology play. While ICE and EV will co-exist for the decade or even beyond, ICE will require some evolution to meet the CAFE fleet emission norms while the EV would require a complete ecosystem beyond auto. But in order to get out of the current crisis and not to miss the festive season, we require clarity from the government, here and now, on GST and scrappage policy.”

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Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to reach@gaadikey.com for any enquiries.

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