Chevrolet to get more customer focussed; Focus on SUVs
Chevrolet today announced that it is moving fast to respond to changing trends and customer demand in India. Accordingly, General Motors will not proceed with the Chevrolet Spin MPV in India in 2017. Instead, it will continue to listen to its customers and shift its focus to growing segments, including SUVs.
As such, GM also announced that the all-new Chevrolet Beat Activ soft-roader will go into production. The Beat Activ was introduced as a Chevrolet concept vehicle at the India Auto Expo in February.
According to GM India President and Managing Director Kaher Kazem,
There was an overwhelming response from our Indian stakeholders to the Beat Activ when we revealed it at the Auto Expo in Delhi. As a soft-roader, the vehicle is ready for any adventure or challenge, while its interior ensures the driver remains comfortable and connected.
The next exciting wave of Chevrolet products to hit the Indian market soon will include a spirited lineup: the new Beat, Essentia and Beat Activ.
These new Chevrolet vehicles clearly demonstrate we are listening to our customers and are being led by their desire for small cars with more content and choice,
said Kazem.
They were distinctly developed for the Indian market. However, there is no doubt they will have global appeal.
Exports will continue to be important for GM India. In 2015, the company exported 21,000 Chevrolet vehicles to 40 countries, including Chile and Mexico. This year, GM expects significant growth in exports, with an additional 50,000 units.
Kazem added,
Chevrolet is focused on delivering to our Indian customers the safe, high-quality vehicles they want backed by the world-class customer experience they deserve. We have a strong plan to launch at least five new Chevrolet models within the space of 24 months, including the new Trailblazer, new Beat, Essentia, new Cruze and Beat Activ.
